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Oxford, Mississippi · Est. 2005

Anything. Everything. Ole Miss.

Oxford's deepest selection of officially licensed Ole Miss merchandise — apparel, headwear, tailgate gear, and gifts from 410+ vendors. Twenty years on Jackson Ave W, ready for game day and every day in between.

400+
Ole Miss brands & vendors
20+
Years in Oxford, MS
#1
Ole Miss retailer in town
Officially Licensed Partners
Under Armour
Nike
Columbia
Champion
Antigua
Alternative Apparel
League Collegiate Wear
Gear For Sports
Russell Athletic
Wee Ones
Under Armour
Nike
Columbia
Champion
Antigua
Alternative Apparel
League Collegiate Wear
Gear For Sports
Russell Athletic
Wee Ones
Our Story
Since 2005

Born from a marketing conversation about the Pittsburgh "Terrible Towel" — built into Oxford's deepest Ole Miss inventory.

A Rebel store run by Rebel fans.

Rebel Rags opened its doors in October 2005 at the Goose Creek Mall on Jackson Ave W. The mission then is the mission now: be the Ole Miss merchandise destination in Oxford — the place where alumni, students, parents, and visiting fans can find absolutely anything to wear, fly, drink from, or hang on the wall in cardinal red and navy blue.

Two decades later we carry products from 410+ separate vendors — from Under Armour sideline kits to Wee Ones bows for the littlest Rebels. We restock fast for postseason runs, stay deep on game-day Saturdays, and remember the regulars.

400+
Ole Miss brands & vendors
20+
Years in Oxford, MS
410+
Vendor partnerships
#1
Ole Miss retailer in town
Visit the Store

Goose Creek Mall.
Jackson Ave W.

Stop in seven days a week. Game days are our busiest — get there early, leave with a bag full.

Address

2302 Jackson Ave W

Oxford, MS 38655 · Goose Creek Mall

2302 Jackson Ave W, Oxford, MS

Open in Google Maps
Store Hours
  • Monday 9:00 AM – 7:00 PM
  • Tuesday 9:00 AM – 7:00 PM
  • Wednesday 9:00 AM – 7:00 PM
  • Thursday 9:00 AM – 7:00 PM
  • Friday 9:00 AM – 8:00 PM
  • Saturday 9:00 AM – 8:00 PM
  • Sunday 10:00 AM – 6:00 PM